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White Clay Kill Preservation

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Capturing the joy and enthusiasm of the owner was the main goal when putting together the elements of this website. Her love of history and craftsmanship is at the core of her business. Gathering up all the research and images needed to make the site, she found a less lovable task. And, writing the “about section,” well no one loves that. How does one grind down their essence into a few short, taut lines for commercial use? A: Brute force, and constant relentless prodding. It was so worth it. It set the tone for the whole design and the wonderful opening line, “It all started with bad windows . . .”


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