cmyk bar


I have 20-plus years designing for print, from cover to cover; massaging text in the Chicago style, creating something from nothing (in the art department), and inserting humor into projects great and small. I’m an evangelist when it comes to thoughtful type, image and color choices. My clients describe me as a compassionate designer who matches their needs with bold, witty, graphic solutions that get remembered. 


Adobe CC





The Arts Center of the Greater Hudson Valley

The Bard Music Festival of the Hamptons

Bard Graduate Center

Bard Music Festival

Black Swan Pub

Center for Curatorial Studies (CCS Bard)

Center for Environmental Sciences and Humanities (CESH)

Child Centered Solutions

Frances Lehman Loeb Art Center, Vassar College

Germantown Democrats Organization (GDO)

Grey Works Design

Hannah Arendt Center for Politics and Humanities at Bard College

Hudson Opera House

Hudson Valley Yoga Center

Human Rights Project at Bard College

Judy Pfaff

Landscape and Arboretum Program at Bard College

le farm, Organic Shiitake Mushrooms

Marist College, Fashion Program

Max’s Memphis Barbeque

Pilates Hudson

Recover from Toxic Exposures

Santa Fe Restaurant

The Richard B. Fisher Center for the Performing Arts at Bard College

Time and Space, Limited

Tivoli Bread and Baking

Tivoli United, Craft and Art Marketplace

Toro Custom, LLC

Twin Pond’s Nursery

Year of the Goat

I’ve known Frances Soosman since the late 90’s. She’s a wizard of wit and creativity. Her design work is hip, edgy, clean, straight foward, and whimiscal. I appreciate Francie’s playful nature and especially her humor. She designed my first pilates studio logo; Fran helped me create the brand for my business from the ground up. As a designer, she’s given me exactly what I need, every time I ask for help. I am always thrilled and surprised with the finished product. For me . . .  her design work is right on the money. Soosman is the perfect fit.

Nicole Meadors Keegan

Owner, Pilates Hudson
Francie is the best. She’s got extra smarts, an innate sense of design, and a really good eye. To top it off, she’s got a really good ear for listening to what you’re trying to accomplish and then applying her many talents to give you what you need. How many designers do that? Oh, and did I mention a wicked sense of humor to keep it fun?

Tambra Dillon

Executive Director, Hudson Opera House
I’ve never worked with anyone whose design sense is as independent and pure as Fran’s. She doesn’t go straight to the derivative and popular;  she brings a fresh, inspired, personal perspective to the project.  Her work is original, intelligent, and subtle, and she’s always my first choice.

Jennifer Lyne and Adam Watstein

Founders, Sharpshooter Pictures
Francie Soosman has been my graphic designer of choice for over a decade. She is incredibly intuitive when it comes to understanding her client and the project(s) they are working on. Most importantly, Francie’s sense of design is unsurpassed. I have always been incredibly pleased with the end results and always get complimented when I show her work to others.

Susan Lyne

Associate Broker, Gary DiMauro Real Estate
Francie always knows how to make the campus landscape shine! Her work is consistent and polished the 1st time around. Her design work is very neat, straight-forward and eye-catching and it is a genuine pleasure to work with her.

Amy Parrella

Horticulture Supervisor, Bard College
CUT HERE really long


PO Box 213, Tivoli, New York 12583